M MISSONI

M MISSONICategory
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M Missoni

Since 2018 is Margherita Missoni, grandson of the founders Rosita and Ottavio, the new Creative Director of M Missoni. Growing up in a "fashion family" Margherita decided to create a new line with colorful textures, iconic motifs, knitwear, lurex, prints and the iconic zigzag of the Missoni parent company, re-proposed in a more minimal key. Craftsmanship and sustainability are central with innovative elements such as jersey, sportswear advertised by an unconventional communication, creative with social campaigns, videos and collaborations.
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