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Fendi is all about refined Italian glamour. It is an unabashed display of richness and sensuality, and a taste for indulgence, what began as a small family business has today spawned a fashion empire with flagship stores located all over the world. Already well known for their treatments of luxurious fur accessories and garments, Fendi began to develop new and different ways to use fur. With successful runway shows and couture collections, Fendi was becoming a leader in the world of fashion. The Fendi sisters had discovered that they couldn't find the exact garments they wanted their models to wear under their furs, and thus the Fendi ready-to-wear line was created. Fine fabrics and designs that were ahead of their time brought Fendi into the spotlight once again. Fendi is all about high fashion, with innovative creations and collections that never fail to impress and surprise the fashion industry.