HOKA was founded in the French Alps in 2009 by two athletes who aimed to create a running shoe that could easily tackle downhill terrains. Their product quickly gained popularity in the ultramarathon community through word of mouth. HOKA’s mission is to inspire people to move, offering athletes the opportunity to act boldly, creatively, and with passion. The brand focuses on innovation and unconventional thinking, creating daring and unexpected solutions for every type of athlete.
