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Brunello Cucinelli

In 1978 the initial core of Brunello Cucinelli company was established driven by the desire to create a different way of doing business in the twenty-first century; it was to be based on a contemporary form of humanism that over the years the international press has identified as a “humanistic” capitalism, where profit can be sought without damaging mankind.
Success came from a basic intuition: dying cashmere, which until then had mainly come in natural or more basic colours.
In the early 2000s the product range was expanded and completed to become a “total look” for womenswear and menswear; furthermore, in-house skills were developed to manufacture new products, thus establishing a highly recognizable style for the brand.