Balmain is a french fashion house founded in the post-war period by Pierre Balmain that proposes a femminility in continuous exploration. The brand, which has established itself for its sartorial heritage, explores the concept of power-dressing through sequins, crystals and golden chains that adorn clothing, bags, shoes and accessories. Fashion conceived as "architecture of the movement" dresses the most modern women. In 2011 Oliver Rousteing was appointed Creative Director, he offers an innovative vision of women, elegant but recognizable in style. Many celebrities like Gigi Hadid and Kendall Jenner love his style. He has projected Balmain into a new era.