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Massimo Giorgetti, the name behind MSGM, has been a creative since 2004 when he settles himself as a professional designer. 2008 is the turning point year and in partnership with Paoloni Group, he starts his own MSGM brand and he put in it entrepreneurship, passion for fashion and most of all his interest for indie music contemporary art and all the new generation’s creative expressions taking hold the web. The idea which lies beneath is to mix and match the great tradition with a sense of detachment and revolution of the new millennium.