Camilla is born from the creative vision of Camilla Franks, one of Australia’s leading fashion designers.
Founded in 2004 at Australian Fashion Week, the brand debuted with a fashion opera that disrupted the traditional runway format.
From the beginning, the label stood out for its intricate artistic prints and globe-trotting aesthetic.
Each collection is inspired by international journeys that become visual stories through the magic of print.
Motifs are hand-drawn and painted by in-house artists, turning every piece into wearable art.
Artisanal cuts, handcrafted techniques, and precious embellishments define the brand’s identity.
Twice a year, the designer embarks on new adventures, exploring textiles, music, art, and architecture.
These experiences build a rich archive of images and inspiration that fuels the creative process in Sydney.
Each creation features meticulous print placement designed to flatter every body.
Camilla Prima celebrates travel as its ultimate muse and as a bridge between cultures.
The result is a sophisticated bohemian luxury where fashion and storytelling merge.
A creative universe that transforms emotions, colors, and memories into art to be worn.
