New Balance was founded in 1906 in Boston, when entrepreneur William J. Riley established the New Balance Arch Support Company, initially dedicated to orthopedic insoles designed to improve balance and comfort.
Over time, the brand evolved, and in 1938 it created its first running shoes, laying the foundation for a legacy that would blend sport, craftsmanship, and performance.
In the 1970s, the popular 320 model and the introduction of the iconic “N” logo made New Balance a benchmark for athletes and running enthusiasts.
Since its founding, the brand has maintained strong manufacturing roots in the United States and the United Kingdom, emphasizing quality and authenticity.
Today, New Balance combines athletic heritage with urban style, transforming classic running silhouettes into lifestyle icons embraced by the fashion world.
Its success lies in the ability to merge comfort, fit, and refined design, offering signature models built to last.
New Balance is now present in over 190 countries, collaborating with athletes and designers to redefine footwear as a symbol of identity and performance.
Each collection introduces innovative colors, materials, and technologies while staying true to the brand’s commitment to craftsmanship and innovation.
Wearing New Balance means carrying a piece of history, functionality, and contemporary style.
