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TREND



Love Generation

(about Coachella Style)













 














Love Generation

(about Coachella Style)





Flower children revolutionized way of thinking, sex, music and art. In 1967, chief of police of that time coined the most beautiful definition to call that wave: Love Generation. Forty years later, Coachella mix Woodstock and rock-festival atmospheres adding musical performances to the artistic ones and becoming the most photographed festival on the World.



April is Coachella Arts and Music Festival's month.
The 2017 edition gives us a line-up composed by many artists and performers and with seed players like Radiohead, Lady Gaga e Kendric Lamar as headliners.
Three (14-16) plus three days (21-23) to live hundred artists' music and whisper art in one of the most expected eventS of the year.
Ask about Coachella to any music addicted around the world and the answer will always be the same: one of the largest music festivals. Not everyone nevertheless knows its history. This annual music and arts appointment takes place at the Empire Polo Club in Indio, California, located in the Inland Empire's Coachella Valley in the Colorado Desert. 
Even if the festival was founded by Paul Tollett in 1999, the event might be traced back even farther to a 1993 Pearl Jam concert. In that year several bands find the need to complain the high processing fees that Ticketmaster was adding to every ticket they sold. Pearl Jam was one of the most famous band at the time, and their protest brought them to the Empire Polo Club.
The vocal group proved the venue could work, so, just three months after the disastrous Woodstock '99, Coachella Festival was inaugurated.
Today, like yesterday, the event is organized by Goldenvoice, a subsidiary of AEG Live. The project was to create a space where many genres of music- including rock, indie, hip hop, and electronic dance music- as well as art installations and sculptures, could converge. Soon the affluence was such that logistic problems show up.
No festival was held in 2000, but the next year Coachella returned ready to grow: two-days in 2002, three-days in 2007, a weekend in 2012. Today an event on consecutive three-day weekends in April, each weekend with identical lineups.
What we can attend is a real a popup city built up to a couple of months before the event. It doesn't matter if the location is off the beaten path, everything here composes a part of a great experience!
Even the line up not comes first in this journey. After a rocky start, becoming a standing appointment of the music culture, Coachella has now its place in Rock history. This irreplaceable festival has something different from all the others!
Coachella means also unavoidable appointment for the most glamour celebrities on the planet. Arranging meetings here, they contribute to create what is now called “Coachella style”.
Not an univocal style, but a mix and match mood composed by hippy and folk pieces and made super-cool by must have accessorizes.
Which is the Coachella look to imitate immediately? That's easy! Mini or long dresses, crochet tops, bohémienne blouses, hot pants, all over fringes, shoulderstrap bags, suede ankleboots, flat leather sandals or espadrillas…
Are you ready for the party? Click here to discover the Coachella Style!