Giuseppe di Morabito’s eponymous brand was founded in Milan in 2015. The designer goal is re-interpreting visual cultures into contemporary conceptions through Made in Italy tailoring techniques, special fabrics and sophisticated embroideries. “The collections target a young female public, who rejects overblown and pure classical ideals of femininity. The brand’s clients are in search for high quality materials; they look for aesthetic values in what they are wearing. The brand respects tradition, yet it renews and modernizes it collection by collection. The artistic value of Giuseppe di Morabito’s collections lies in the in-depth study and interpretation of historical and visual elements. For he believes in the union between past and present standards of beauty.”
