Versace Glamorous maximalism, supermodels, decadence and oppulence Gianni Versace founded his own fashion house in 1978 following these coordinates and creating what will in fact be destined to become one of the most important international Maison, establishing itself as the embodiment of Italian luxury and lifestyle all over the world. At the shout of "More is More", the brand with its sculptural silhouettes and bright colors represents today a colorful universe with an irreducibly rock attitude. Since 1997 Donatella Versace has been at the helm of the artistic direction. From his brother Donatella he inherited the privilege and responsibility of building a constantly evolving dream. Always ready to conquer new global audiences, Versace is today one of the main players of contemporary pop culture.