cHIARA FERRAGNI The brand was born in 2013 as a fashion but pop footwear brand. Chiara Ferragni is its muse, creative director and CEO. In a few seasons the brand evolved towards total look, not only shoes, but also dresses and accessories characterized by the logo with the iconic eye. In 2016 the brand took its first steps towards global expansion, launching pop up stores including Le Bon Marché in Paris, LuisaViaRoma in Florence, Apropos in Cologne, Breeze Center in Taiwan, Selfridges in London.The brand has been strengthened since July 2017 with the opening of flagship stores in the heart of the coolest cities: Milan, Paris, Shanghai and Hong Kong. Today Chiara Ferragni is the brand of sharing, joy, values and optimism, both in the real world and in the digital universe. The women who dress Chiara Ferragni are dynamic, international, modern and determined.