Glamorous maximalism, supermodels, decadence and opulence: these are the hallmarks that have made Versace an icon of international fashion. Founded by Gianni Versace in 1978, the Maison quickly became a symbol of Italian luxury and lifestyle, celebrated all over the world. With the bold motto “More is More,” sculpted silhouettes and vibrant colors, Versace created a recognizable and captivating universe with an irreverent, rock attitude.
After her brother’s passing, Donatella Versace took over as creative director in 1997, carrying the dream forward with energy and a contemporary vision. Under her leadership, the brand has been able to renew itself without betraying its essence, winning over new generations and establishing itself as a cornerstone of pop culture and global fashion.
Today Versace is much more than a Maison: it is a creative universe where luxury, art and provocation come together in collections that continue to astonish and define the standards of contemporary style.
