Founded in 2019 and designed in Paris by Creative Director Chloé Harrouche, Loulou de Saison offers a wardrobe of desirable essentials inspired by authentic French simplicity. The collections blend modernity and classicism, playing with contrasts and precision: soft yet strong, minimal yet bold, feminine with a masculine touch, they enhance the natural strength and ease of the woman who wears them. The pieces, crafted from natural fabrics sourced in Europe or Mongolia and produced in collaboration with longstanding artisans and partners, stand out for their organic feel and meticulous attention to detail, becoming a kind of “soft armour” for everyday life. This philosophy is perfectly embodied by the brand’s logo, a seashell with a talismanic quality: delicate, strong, and protective.
