Roy Roger’s was founded in 1952 by Francesco Bacci and his wife Giuliana, pioneers of Italian denim.
With the first pair of jeans made from American denim, the brand marked the beginning of a new chapter in Italian fashion.
Roy Roger’s was the first Italian brand dedicated to the production of blue jeans.
In the 1950s, it also introduced a collection designed specifically for women, anticipating a major shift in contemporary fashion.
This innovative vision helped transform jeans from workwear into a true fashion icon.
Since then, the brand has combined Italian craftsmanship with a spirit of innovation.
Premium materials and meticulous attention to detail define every collection.
Artisanal craftsmanship and continuous research ensure comfort, durability, and an exceptional fit.
From a small family-run business, Roy Roger’s has grown into an internationally recognized brand.
Its collections reinterpret denim with an authentic, contemporary, and versatile style.
Every garment reflects more than seventy years of expertise and passion for denim.
Roy Roger’s remains a benchmark for those seeking quality, tradition, and authentic Made in Italy style.
