Pucci was founded in 1947 by Emilio Pucci, Marchese di Barsento, an innovative and cosmopolitan figure in Italian fashion.
His story began on the Swiss ski slopes and continued in 1950 with the opening of his first boutique in Capri.
Traveling between Florence and the most exclusive international jet-set destinations, Emilio Pucci developed a new vision of feminine elegance.
His creations were light, effortless, and easy to wear, designed for a modern and independent woman.
The brand revolutionized the wardrobe of its time by combining comfort, movement, and sophistication.
The influence of American sportswear met the Italian passion for luxury and beauty.
Vibrant colors and unexpected combinations became the Maison’s distinctive signature.
Its iconic geometric and psychedelic prints transformed every piece into a true work of wearable art.
This extraordinary creativity earned Emilio Pucci the title of “Prince of Prints.”
Today, the brand remains an international symbol of Italian style, energy, and expressive freedom.
A creative universe where elegance, color, and personality exist in perfect harmony.
