Brunello Cucinelli was born from the dream of a young man in love—not only with a woman, but with a place: Solomeo, a small Umbrian village where time seems to pass more gently. It was here, in 1978, that a revolutionary idea took shape—to make cashmere a symbol of beauty, softness, and respect. Each piece tells a story of harmony between elegance and simplicity, tradition and modernity. The brand embodies a romantic and authentic vision of luxury, made of slow gestures, precious materials, and a deep human and environmental ethic.