Juun.J, a South Korean designer born in 1970, is known for his influence on menswear. After graduating from ESMOD in Seoul in 1992, he worked for several high-fashion houses before launching his own brand, Lone Costume, in 1999. The brand quickly gained popularity following its shows at Seoul Fashion Week and became a cult phenomenon. Recognized by Asia Times as one of the "4 designers to watch," Juun.J is renowned for his ability to combine classic tailoring with contemporary innovation, continuing to be a leader in the evolution of menswear.