In 1968, Mario Giannini founded a luxury footwear workshop called "Ducale," dedicated to a noble and refined clientele. The name evokes the medieval duchies of central Italy, an area historically known for its tradition in arts and crafts. Within a few years, the workshop evolved into a company, and in 1973, Doucal's was born—a brand that combines the elegance of English style with the quality and comfort of Italian-made footwear.
Doucal's shoes are designed with an English look and a unique Italian fit, thanks to an innovative memory foam insole that provides excellent comfort, breathability, and antibacterial action. These features add significant value to the shoes, especially appreciated in emerging markets.
