JW PEI is a fashion brand founded in 2018 and based in Los Angeles, created with the aim of offering contemporary, vegan design for the modern woman. The project is rooted in the belief that fashion should be inclusive, effortless, and empowering for those who wear it. From the very beginning, the brand has stood out for its combination of creativity and responsibility, with a strong commitment to sustainability. All JW PEI products are made from vegan leather derived from recycled plastic, reducing environmental impact and promoting a more ethical supply chain. The collections are characterized by original designs, crafted to accompany every woman through her day with style and awareness, combining innovative aesthetics with concrete social and environmental values.