The brand was founded in Italy in 2011 and quickly established itself as one of the most innovative realities in the global fashion scene. Today, the development team includes over 100 employees worldwide, mostly organic cotton producers working in satellite companies that meet the latest eco-sustainability standards. The name Haikure is inspired by the Japanese word 'haiku,' a minimalist poetic composition inspired by nature, combined with the core words of the brand's project: NATURE - PURE - FUTURE.
