We make blue jeans. We've been doing it since 1952, when Francesco Bacci and his wife Giuliana crafted their first pair of Roy Roger's using American denim. And we were the first in Italy to do so.
Moreover, we were pioneers in creating a jeans collection dedicated to women—an almost subversive idea in the 1950s, when blue jeans were still considered strictly workwear.
This attitude toward change, combined with a strong focus on the world around us, is still at the heart of Sevenbell, which has grown from a small family workshop to a company known worldwide.
