Fendi is the emblem of Roman luxury, where tradition and innovation coexist in perfect harmony.
Founded in 1925 by Adele and Edoardo Fendi as a leather goods boutique in Rome, the Maison has become a global icon of elegance and creativity.
Over the decades, the brand has continuously reinvented itself while preserving its authentic identity, thanks to exceptional craftsmanship and a modern vision of luxury.
From the iconic Baguette to its signature fur outerwear, every Fendi creation represents a unique balance of functionality, art, and design.
The brand’s strong family heritage continues to inspire, with all production still proudly based in Italy, preserving the value of true craftsmanship.
Under the creative direction of Maria Grazia Chiuri since October 2025, Fendi celebrates femininity and contemporary strength, reinterpreting the Maison’s historical codes with bold spirit.
Each collection becomes a dialogue between past and future, between lightness and power.
