The brand was founded in 2019 as a result of Federico's reflection on his own origins. The runway looks are enveloped in a nostalgic and sentimental atmosphere, bringing forth the romantic essence of the history and culture of Romagna.
Profound connections with his homeland constitute a significant part of the brand's DNA, despite Federico initially feeling the need to escape and go far away. "I was born in the wrong place," he would repeat to his mom at the age of three, demonstrating the desire to break free.
Through his studies and the beginning of his career in fashion, he leaves home, living between Milan, Osaka, and New York, realizing his dream. However, he soon feels the need to return home.