CHIARA IS was born from the encounter between founder Chiara Gregis and Sicily, a land that deeply inspired her creative vision.
After leaving Northern Italy, Chiara found a new home in Scicli and an endless source of inspiration.
The sea, the light, and Sicily’s Baroque architecture became an integral part of the brand’s identity.
At the heart of the project is the traditional Sicilian shawl, an accessory deeply connected to local culture and heritage.
For Chiara, the shawl is much more than a garment: it is a symbol of belonging and an expression of feminine identity.
Its heritage is reinterpreted through a contemporary language and a deeply personal creative vision.
Each creation brings traditional roots into dialogue with new shapes, colors, and interpretations.
Craftsmanship and creative research are essential, alongside a commitment to preserving cultural heritage.
CHIARA IS brings together Sicily and the world, tradition and innovation, giving new life to an accessory with a long history.
A project driven by Chiara Gregis’s passion and her desire to share the beauty of Sicilian tradition.
