On

ON was born to unleash the human spirit through movement. When we move, extraordinary things happen: movement stimulates the deepest part of our subconscious where ideas are born. This condition is called “flow”: a mental state in which the boundaries between action and awareness dissolve, allowing us to fully live the moment. The Swiss brand’s mission is clear: to ignite the human spirit through movement. Founded in 2010 in Zurich by Olivier Bernhard, David Allemann, and Caspar Coppetti, ON quickly transformed the running experience, focusing on innovation and performance. With its patented CloudTec® technology, ON delivers a soft landing and a powerful push, making every step a new experience. Swiss design combines with the brand’s global approach, now present in over 60 countries. ON is more than a shoe: it’s an invitation to enter the flow, release creativity, and move with lightness and awareness. Every product is designed to accompany you from the track to the city to daily life, with style and functionality. It’s a concrete philosophy: believing in the power of movement means always aiming higher. ON pushes you to rise, surpass yourself, and unleash the strength within you.