Amiri was born in Los Angeles in 2014 from the dream of Mike Amiri, who wanted to transform his passion for rock music and the energy of Hollywood into a unique fashion brand. Each collection is a tribute to the rebellious and glamorous soul of the city, where the lights of the Walk of Fame meet the grit of the streets and underground clubs.
Amiri’s creations tell stories of distorted guitars, wild nights, and movie icons, blending ripped denim, worn leather, and precious details with the tailoring precision of luxury. The result is an authentic and personal style that is both rock’n’roll and refined.
Wearing Amiri means embracing a free, creative, and slightly irreverent vision, designed for those who are not afraid to stand out and live their uniqueness. A brand that celebrates the essence of Los Angeles — dreams, rebellion, and raw beauty.
