Shelley Tichborne founded mou in 2002 on Portobello Road, London, with the goal of creating original, luxurious footwear that provides comfort as an antidote to the stresses of modern life. Initially appreciated by local designers and buyers, the brand quickly grew through word of mouth, becoming known for its comfortable boots with a distinctive look. Worn by celebrities such as Gwyneth Paltrow and Cameron Diaz, mou boots are characterized by a bold style and a rebellious spirit. Among the most iconic models are the antelope cowboy boot, calf leather slippers, Eskimos, Nanuk, and Goatskin.
