Etro was founded in 1968 by Gerolamo Etro, a passionate traveler and lover of fine fabrics. From the beginning, the brand stood out for its innovative use of silk, linen, and cotton, transformed into creations with vibrant colors and unique patterns.
The brand’s absolute icon is the paisley, an ancient motif originating in Mesopotamia that symbolizes the sprout of the date palm, the tree of life.
Over the centuries, this design has been reinterpreted by different cultures and made famous by Etro as a distinctive sign of elegance and craftsmanship.
Etro prints tell stories of travel, tradition, and beauty, blending Eastern inspirations with Italian taste.
Each collection is a dialogue between past and present, craftsmanship and innovation.
The garments and accessories are designed for those who love to stand out with style and authenticity.
With over fifty years of history, Etro today is synonymous with timeless refinement and quality.
The brand continues to evolve, carrying forward its heritage through new interpretations of its iconic teardrop motif.
From international runways to boutiques around the world, Etro represents an excellence of Made in Italy.
