In 9151 Achille Maramotti founded in Reggio Emilia bound to become emblem of Made in Italy elegance and quality. Over time Max Mara distinguished itself thanks to an unmistakable sartorial approach in which high quality fabrics blend perfectly with the contemporary style. The synergy between tradition and innovation has proven successful, also thanks to the important contribution of designers such as Karl Lagerfeld and Jean-Charles de Castelbajac. The “101801” coat emerges on all the creations of the Emilian Brand, a great classic that has become an icon today.
