Charo Ruiz is the daughter and grandson of a dressmakers generation. After growing up among prints and fabrics, she begins her career in Barcelona but, shortly after, Charo moves to the Balearics. Here, together with her two sons Pablo and Paloma, she created her own label based in Ibiza. The intention of the three is to create a brand with a strong identity, linked to tradition, but open to change and the freedom they have always breathed on that island.
