MEDICOM TOY is a cult toy company founded in 1996 in Japan. The brand's motto is "Creating what we really want and don't design products only on the marketing basis". Drawing from TV, video games and pop culture icons, MEDICOM TOY gave life at its BE@RBRICK, a "digital version of a teddy bear ". Today BE@RBRICK is a cult object recognized as an" artistic game " and many important brands to realiz what is in fact the forerunner of a new vision that transforms the action figure into an artwork to collect
