Since 1966, The North Face has been by the side of explorers, providing gear to tackle the toughest challenges, such as the conquest of the "north face" of every mountain. Founded by Doug Tompkins with his savings, the company transformed a small shop in San Francisco into a hub for cultures and ideas, where Grateful Dead performances, reflections of the Beat Generation, and meetings with icons of American mountaineering intersected. Each expedition helped push the boundaries of the possible, continuing to inspire adventurers around the world.
