Charo Ruiz

Charo Ruiz is a fashion brand founded in 1989 by the designer herself, with the goal of celebrating femininity and freedom in every creation. The collections are made on the island of Ibiza using natural fabrics and artisanal finishes, highlighting the beauty of women. What began as a modest project has grown into an independent family business, now led by her children, Pablo and Paloma. They bring a fresh perspective to the brand, preserving its essence while continuing the original mission: to honor tradition and femininity, celebrating the island where they grew up. Each piece is the result of a meticulous process with handcrafted finishes, combining style and textile mastery. Season after season, the collections have defined the unique identity of this Ibizan maison. With over sixty collections, a flagship store in Ibiza, four standalone boutiques, and more than 200 multi-brand points of sale worldwide, Charo Ruiz is an internationally recognized name. The brand is acknowledged as a leading reference in Ibizan fashion globally. Charo, the daughter and granddaughter of seamstresses, grew up in Seville surrounded by fabrics and patterns, beginning her career as a model in Barcelona in the 1970s. After moving to Ibiza, she created her atelier and showroom, reinterpreting the concept of island fashion. Every collection reflects the meeting of tradition, craftsmanship, and contemporary spirit. “Ibiza is my home, my workshop, my sanctuary, and my endless source of inspiration,” says the designer.