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I could simply sum up my philosophy in an unconditional love for everything I'm excited by: a book, a trip, a dress, a fabric, a color... passion and style are the key words that move my choices, those that I make every day for all the Gaudenzi customers. This is my blog, a kind of backstage diary of a woman who is buyer and a blogger as well, a blog that is a tale of presentations, fashion shows, purchases, meetings, dinners and much more! That's what I want to share with all of you, are you ready to join the Gaudenzi's world?

Milan, February 2018

GUCCI Ready to Wear Fall 2018 - Cross-cultural meanings and a lot of symbols from Gucci, the brand that fascinates the markets across the globe
Giovanna Gaudenzi at the end of Gucci fashion show

GENIUS 8: Moncler revealed the names of the designers and creative talents that are part of its new Genius Building project with the tagline “One House Different Voices.” They are: Valentino’s creative director Pierpaolo Piccioli; stylist Karl Templer who will curate Moncler 1952; Sandro Mandrino for Moncler Grenoble; Simone Rocha; Craig Green; Noir Kei Ninomiya; Hiroshi Fujiwara for Moncler Fragment, and Francesco Ragazzi for Moncler Palm Angels. The collections for men’s and women’shave been presented together in Milan on Feb. 20, and will be launched as single monthly projects. Moncler Genius Building will be available at gaudenziboutique.com! Here some preview images...

2018, January Buying days... in Paris

A funny moment... at Isabel Marant Showroom

I Love Givenchy

Me and... my mother Giovanna...
Stella McCartney Showroom

Is this a rainy day? This is my rainy-outfit!

2018, January Buying weeks... my first day in Paris... a colors explosion!

2017, December in Paris, buying days (and many other wonders)

Here comes the empress, the Christmas tree sculpture in celebration of a long lasting collaboration between two family houses: Pierre Frey and Hôtel Costes. Ornate with embroidered and colourful fabrics, enhanced with voluptuous tulle, she’ll hold court in the reception of Hôtel Costes until Thursday 4th January.

Dolce & Gabbana showroom

So Christmas... so Gaudenzi!

So Christmas... so Gucci!

Gucci Men FW 2018!

Greetings from Paris... So Christmas... so Paris!

Shopping days in Paris... 

Sparkling and stylish... in the '30s!!!

It's Party time... the Fab '30s

NYFW, Central Park

NYFW, Philipp Plein's Fashion Extravagance!

NYFW, Dita Von Teese at Philipp Plein's Fashion Show

NYFW, Jeremy Scott Fashion Show

NYFW, Self Portrait Fashion Show


NYFW, Soho... Taxiiiiiii 🚖

NYFW, searching for new ideas for next Summer season

Waiting for a long, long flight... to New York!

An unexpected encounter at the airport ... Dean Caten of Dsquared2 start with us!



Let's take a seat on the plane and...

... we start flying to the Big Apple!

Chiara Ferragni and Dean Caten... extraordinary travel companions!
I already feel nostalgic... 💜

Greetings from... New York!



Greetings from... Cortina d'Ampezzo!

Cortina d'Ampezzo is the right place to feel good

Me, my husband and our friends... ready for an amazing hike 



Arrival on Monte Faloria... 

Did we deserve a bit of relax??!?!

The aperitif at the Suite!

Dinner at Villa Oretta: old favorite!!

A romantic weekend in Capri island ❤️

After the Spa...

... it's time for sleeping

I will always love Gianni Versace: the most brilliant fashion designer!

Here we are: Cattolica beach (Italy) is waiting for us!

Buying day at Tagliatore

Is it a new cool hat or... is it an ice pack?

Inside Gaudenzi Men's boutique - Riccione - Viale Ceccarini!
Our little cabinet dedicated to Givenchy...

Summer escape with this man's backpack from Valentino Garavani...
I'm in love with it!

Ready to discover the Faith Connexion showroom?

Buying day at Stella McCartney...

Paris... buying day at Balenciaga

Paris... searching for new items... available soon!

Paris... it's time for a break

Paris... my mother, my friends and I at Dave Restaurant...
what incredible atmosphere.. Try it!

Parigi... Inspirations a little bit crazy!

Paris... I'm ready for Céline!

Wow! A stunning night with my friends and colleagues buyer

Tranoi Paris... out and in!

Paris... a buying day at Saint Laurent

Paris... greetings from Saint Laurent showroom

Paris... the amazing Chloé showroom

Chloé soon online... Stay tuned!

Paris... we're coming!!! Ready for eight days of buying in Paris! Take off!!!

Milan, Thom Browne - the name behind MONCLER GAMME BLEU - at the end of the show

Milan, MONCLER GAMME BLEU SS 2018 runway

My mother Giovanna Gaudenzi waiting for MSGM fashion show...

It's always the right time for a cup of coffee...

... and for a sweet, little cookie!