Casablanca is a new ready-to-wear line from Charaf Tajer. Charaf's starting point is something very personal: “My parents met at an atelier in Casablanca. They fell in love in the city”. His man wears beachside mood as sophisticated bohemien finding in pajama-suit the perfect uniform. Silk shirts with prints of palm fronds and star-filled skies or ancient columns and knitted intarsia jumpers become trademarks of this brand which aims to become a new go-to Parisian fashion house for fashionsta travellers.