THEORY Twenty-five years ago, a pair of pants changed the way American women dress. Recognizing the need for clothes that felt great and fit perfectly, Theory developed an innovative stretch fabric that would dramatically improve a pant’s performance. These pants had the power to make women feel confident, smart, and stylish. Never before had American sportswear been so easy to wear to work and everywhere else. Theory states cool, expertly tailored pieces made from the best materials have the power to change the way we feel, improve the way we work, and inspire the way we live.