Balenciaga Cristóbal Balenciaga was the designer who reinvented women'silhouette. In the 1937 the first Balenciaga atelier open in Paris with garments blending Haute Couture and experimentation. reinterpreting daily clothing with an underground and irreverent language. Cristòbal Balenciaga, Nicolas Ghesquière and Demma Gvasalia, current Creative Director, made it one of the most successful luxury brands on he scene. City bags and sneakers confirmed themselves as undisputed metropolitan and futuristic accessories.