Tatras The history of TATRAS began in 2006 as a great entrepreneurial dream. In just 10 years the brand created a place for itself in the international market for high end down jackets, developing a perfect synergy between product, communication and distribution. In the early years TATRAS first established brand awareness in its native Japan by positioning itself in the best department stores in that country. The next step was to begin the internationalization of the brand with the opening of a showroom in Milan to optimize distribution in Italy and abroad. TATRAS then witnessed its appreciation grow worldwide, developing and strengthening in new markets until becoming a major presence in Europe, the USA and the far East as well as in Italy and Japan. Today TATRAS has three flagship stores in Asia and one in Europe.