The Emperor’s New Clothes. Ten c – an acronym for The Emperor’s New Clothes a Danish folktale that relates an ethical lesson about vanity: it’s always better to speak your own convictions and not to let the crowd, or the opinions of others, sway your thought. It’s better, Ten c – an acronym for The Emperor’s New Clothes – argues, to boycott trends in favour of long-lasting garments. That’s the philosophy of Ten c: longevity, timelessness, the sort of clothes that fill you with trend-transcending self-confidence. Ten c’s clothes speak for themselves, and unlike the Emperor’s, they don’t depend on the validation of others.